Pura Vida

Started by husband and wife team Omer and Jennifer Horev, Pura Vida is a health-conscious café serving a menu influenced by travel and family recipes featuring locally sourced and organic ingredients. Designed as a destination where a vegetarian and carnivore can meet to enjoy breakfast, lunch, dinner, and everything in between, Pura Vida offers an array of organic açaí bowls, superfood-packed smoothies, freshly squeezed juices, salads, wraps, and more.

Pura Vida will open in Rosemary Square in 2020, marking the restaurant’s first location outside of Miami. Pura Vida’s healthful cuisine will also be available to order for pickup via a mobile app.

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